…Authors… Giveaways, Freebies and Promos are all a matter of balance…

…as a writer, I’m often asked, ‘why give yer stuff away for free?’… this ol’ Jurassic Scots scribbler can be as charitable as the next man… but, with a nod to my Caledonian heritage, and to quote a famous writer of the past, “…his generosity knows bounds!…” …delving into the wunnerful WURLD of self-publishing ten years ago, heralded an entire raft of nuances and ‘tricks of the trade’ on Auntie Amazon’s Kindle… all in the quest of finding the sweet spot for broadening my readership, and seeing the sales and downloads graphs head skyward… experimentation was the order of the day, mixing and matching the various methods of tempting subscribers… Free Promo spells… auction bids… then Goodreads Giveaways, throwing as many as five or ten copies of books at a time at lucky draw winners… Facebook readers’ groups, much more satisfying, because at least the author gets to know the participants better, and usually secures longer term virtual relationships with those who win, and even those who don’t… comes now the question of where to draw the line?… how much to let go for NUTHIN?… remember, these titles are the result of months and sum’times years, of blood, sweat and tears in producing yer wee baby literary masterpieces… experience is a great teacher… it should have come as no surprise, (but did), that as the first title spawned another, and yet another and more, and more, it became apparent that one of the major benefits of having a backlist is that a single title can be offered free for a limited spell, while the balance of titles are still ‘paid’ items… the technique is simple… rotation of the titles, one at time, at decent intervals, is the optimum way of continuing to generate interest… I’m finishing one such offer at the moment, and have seen paid sales of the other tomes pick up at the same time, as well as increased usage of the Kindle Unlimited mechanism, which pays authors for every page that’s read… I hope that’s of some interest and help to my fellow quillpersons… see yeez later… LUV YEEZ!



Filed under Blether, Scribbling & Stuff

20 responses to “…Authors… Giveaways, Freebies and Promos are all a matter of balance…

  1. Reblogged this on Chris The Story Reading Ape's Blog and commented:
    Love Thrillers?
    Seumas has a great one – Book 5 – Deadly Impasse – currently free.
    If you avail yourself of it, please don’t forget to leave your review when you’ve read it 👍😎

    Liked by 2 people

  2. Brilliant and very logical methodology in my humble view. I am awaiting the next instalment with interest

    Liked by 1 person

  3. I like that rotation idea 🙂 for when I have enough books to rotate. 😀

    Liked by 1 person

  4. Reblogged this on Author Don Massenzio and commented:
    Check out this interesting post from Seumas Gallacher’s blog on how author giveaways, freebies and promos are all a matter of balance…

    Liked by 1 person

  5. Reblogged this on Have We Had Help? and commented:
    More from my fellow septuaganerian McSporran 😉

    Liked by 1 person

  6. Whatever you’re doing it’s working for you. 🙂 — Suzanne

    Liked by 1 person

  7. Reblogged this on Writer's Treasure Chest and commented:
    This blog post, written by Seumas Gallacher techaches about giveaways, freebies and promos and how they are all a matter of balance.
    Thanks so much for this educating and interesting blog post, Seumas!

    Liked by 1 person

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